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- Episode #28
- Posted on March 22, 2010
- Duration: 9:51
- Captions:
0:00 Overcoming eBusiness Challenges
1:30 how has hotel eBusiness changed in recent years?
2:10 hoteliers 5-6 years ago saw e-commerce as side business
2:30 now e-commerce touches every aspect of marketing and sales
3:20 challenge: getting up to speed on changes in the industry
4:00 education bridges gap between what we knew and need to know
4:30 interoperability: everything in e-commerce flows to all guest segments
5:00 online information is looked at by travel agents worldwide
5:20 e-commerce has a direct impact on what and if we sell
5:55 hotels need to talk to all audiences
6:20 develop content to help achieve business goals and objectives
6:40 understand needs and desires - gear images to what consumer wants
7:00 videos, slideshows, virtual tours need to be relevant
7:30 think about what you look for when researching hotels online
8:25 put yourself in your clients’ shoes and get better conversions
8:55 continuously review and update content - Embed Link:
About this Episode
Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole. In this episode with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, you will learn how to overcome some of today’s hotel eBusiness challenges:
- Staying up-to-date on what’s happening in the travel industry
- Understanding travel shoppers’ needs and desires
- Keeping online content fresh, relevant and engaging