Online vs. Offline Marketing
Expert: David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division
John speaks with David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. In this episode, you will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.
I would also like insight on GDS. My impression is that it is slowly becoming obselete and more so for small, independent hotels.
Interesting but very general, in the end it’s all about the money, time and shared experience. Thanks.
On & offline coordination plus experiential marketing with a clear defined strategy to my opinion will produce more bookings. Like “The three musketeers”, all for one and one for all.
Thanks
I would like to know more about measurement from ROI. We spend too much to Internet Cowboys and don’t even know what they did. So it is hard to measure.
Can you provide insight of GDS marketing? Like how they market the hotels to TripAdvisor.