Online vs. Offline Marketing

About this Episode

John speaks with David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. In this episode, you will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.



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5 Comments

  1. Sylvie
    Posted August 31, 2009 at 12:10 pm | Permalink

    I would also like insight on GDS. My impression is that it is slowly becoming obselete and more so for small, independent hotels.

    Reply
  2. Martin
    Posted August 27, 2009 at 8:43 am | Permalink

    Interesting but very general, in the end it’s all about the money, time and shared experience. Thanks.

    Reply
  3. Frantzis
    Posted August 25, 2009 at 7:59 am | Permalink

    On & offline coordination plus experiential marketing with a clear defined strategy to my opinion will produce more bookings. Like “The three musketeers”, all for one and one for all.
    Thanks

    Reply
  4. Werner
    Posted August 25, 2009 at 2:56 am | Permalink

    I would like to know more about measurement from ROI. We spend too much to Internet Cowboys and don’t even know what they did. So it is hard to measure.

    Reply
  5. Akber
    Posted August 24, 2009 at 11:58 pm | Permalink

    Can you provide insight of GDS marketing? Like how they market the hotels to TripAdvisor.

    Reply

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