Navigating The New: Strains on Search

Expert: Phillip Wolf, President and CEO of PhoCusWright

This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. In a bid to protect their brands and realize some revenue online, many publishers are gating their content so Google cannot “see” everything amidst the chaos. This gated content, plus the fact that “normal” SEO tactics do not work well for video, presents new challenges for hoteliers looking to attract quality eyeballs. Watch this episode to learn how to develop effective search strategies.