Navigating the New: See Me, Hear Me, Touch Me
Expert: Phillip Work, President and CEO of PhoCusWright
This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. Today’s marketplace, and the devices we connect with—phones, computers, televisions and even cars—have become predominantly visual and touch-oriented. Sounds, images, graphics and video are challenging words and numbers as the foundation of an array of interfaces. Watch this episode to learn how to meet the consumer’s new standards for content and communication.