About this Episode
Join John as he speaks with David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division. In this episode, you will learn about merchandising online in the context of hotels and what online merchandising and e-commerce strategies David employed to maximize revenue for B.F. Saul’s hotels.
Click for Video Details
- Episode #1
- Posted on July 27, 2009
- Duration: 13:45
- Captions:
Merchandising Online - What and How?
David Attardi is Director of eCommerce at B.F. Saul
What is merchandising online in the context of hotels?
Finding your hotel is no longer enough
Merchandising is getting guests to find AND book your hotel
Merchandising requires exposure on third-party travel sites
Merchandising is telling your story with compelling content
Merchandising is inspiring and motivating guests to book with your hotel
Merchandising means keeping content fresh, robust and updated
Have a coordinated merchandising plan
A robust online presence is key to bookings success
Focus on "stickiness" - content is critical
Video inspires and motivates travel shoppers to book
Inspire travel shoppers throughout their shopping path
Be "Findable" and "Bookable"
Be on all sites travel shoppers use
Have consistent, high quality content
Content recognition leads to conversion - Embed Link:
12 Comments
Eye opening information for anyone who’s just getting into internet marketing.
Interesting, please don’t shorten it, 15 minutes was just fine!
Great episode with David Attardi from B.F. Saul, he’s very thorough and insightful. I visited some of the sites from their properties and searched through natural & paid and found what he said to be true….the message and quality is consistent.
I am into Revenue Management, and this information was very influential too me. I do not mind some more details on E- Marketing and Generating Revenues for the properties.
David offers some great insight into how hotels and other highly competitive businesses can get their message to on-line shoppers
Nice format – would be even better if you could somehow keep it to 5-7 minutes rather than 13-15…
As a new hotelier, I need all the help I can get to market my property. This is an insightful and workable action plan to get people to find and book your hotel. Thanks a million!
Can you recommmend a couple afordable companies to discuss createing a second stand alone website instead of our corporate sight to market against the local hotels as suggested?
Some good, very practical things to think about and put into practice. “Inspiring” them to book!!
hello!
That was a very good knowledge regarding marketing.
How can i download this video…I specialized in hotel website.
Nimesh, we have now added the ability to embed the VTV videos into your web page. Click on the envelope icon on the media player, copy the code, and paste it into your web site.
thank you!
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