Marketing in Your Local Community

Expert: Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU

Discounting. Hoteliers do it way too quickly and frequently. But there are ways to avoid discounting when occupancy is down. In this episode with Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor at New York University, you will learn tips on how to:

Stop discounting in the first place
Explain the value-adds that make your hotel worth the price
Make emotional connections with your guests

1:15 Hoteliers don’t do enough to get business from local communities
1:50 Engender some loyalty amongst your local base
2:00 Use local community as word-of-mouth for advertising
2:35 How hotels use the internet to endear themselves to their local communities?
3:00 Draw people in via Facebook and Twitter
3:50 Become engaged with local committees and clubs
4:20 Host charitable events that benefit the community
5:10 Social media is a great way to create personal relationships with guests
5:35 Hotels aren’t investing time and effort in building community
6:20 Make an emotional connection with your potential guest
8:30 Great opportunity for hotels to market in their local communities right now
9:30 Hoteliers forget about their local communities
10:10 Shift some time from sales calls to creating community