Is Your Hotel Experience Worth the Price?
Expert: Richard Wiegmann, Managing Director of Trust International
Online travel shoppers are increasingly content-sensitive. They are shopping for hotels that clearly reflect their personal needs, preferences and perceptions of value. In this episode, Richard Wiegmann, Managing Director of Trust International, shares his perspective on how hoteliers can develop effective content strategies that increase conversions.
I feel that one of the most critical points about content was addressed in the last 60 seconds of this interview.
If you overload the consumer with too much content and too many variables, they will become confused and frustrated and click off of your site in a matter of minutes if not seconds.
Keep your message clear and completely in line with your bricks and mortar properties and ensure that your booking engine is quick, easy, and up to date and you will have a very powerful online presence.
Thanks for watching Rob and sharing your thoughts with our viewers!
A clear, consistent message is especially key to a powerful online presence. That message or what I like to call “story” is what helps differentiate one hotel from another amongst the many, many offers and options consumers are overwelmed with online. The story lets consumers see the hotel as for the experience it promises, not just the price tag.
Absolutelly GREAT¡¡¡.
Congratulations for this interview.