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- Episode #30
- Posted on April 5, 2010
- Duration: 12:00
- Captions:
0:00 Improving Your Presence Online
1:45 what tips would you give hoteliers to build a better presence online?
2:00 ensure website content and rich media is up-to-date and optimized
2:25 ensure customers don’t find outdated information on your website
2:45 ensure you have a social media plan to implement
3:00 mobile marketing is important for hotel research
3:30 behavioral targeting: track consumers on your website
5:25 behavioral targeting: requires the right technology and relevant content
6:25 travel shoppers visit multiple sites before they actually commit to booking
6:50 hoteliers need a presence on transactional and non-transactional travel websites
7:00 hoteliers can increase relevance and context of content on third-party channels
7:50 hoteliers should not lose sight that other channels do provide value
8:10 OTAs actually help increase conversion rates for hotels that are listed
9:00 consumers are looking for the right content for the trip they are planning
9:30 people search for video content at all stages of the travel planning process
9:50 consumer market is driving hoteliers to start delivering relevant content
11:00 stats prove hotel imagery is important: consumers want to envision themselves - Embed Link:
About this Episode
Consumers are looking for the right content for the trip they are planning and visit multiple sites before they actually commit to booking. This behavior is driving hoteliers to start delivering more relevant content on more online channels. In this episode with Felix Laboy, President and General Manager at Sabre Hospitality Solutions, you will learn tips on how to improve your online presence:
- Ensure website content and rich media is up-to-date and optimized
- Develop and implement a social media plan
- Track consumer behavior on your website