About this Episode
Online consumers have many more options and are much more demanding today than they were three or even two years ago. Technology, content and the overall shopping experience are significant factors that impact sales conversions.
Tips for hoteliers to increase look-to-book ratios:
• Remember “it’s not about how you do things, it’s about how consumers do things”
• Ensure that images, video, virtual tours and written content are always available to the consumer
• Capitalize on the positive things that are said about the hotel
Click for Video Details
- Episode #45
- Posted on July 27, 2010
- Duration: 14:05
- Captions:
Online consumers have many many options for searching for hotels online
Conversion can be looked at from look-to-book perspective
What experience are you giving travel shoppers?
Need to understand how consumers want to do business
Increase in travel shopping driven by need to get most value
Hotel story is told by images, virtual tours, written content
Capitalize on the positive things that are said about the hotel
Standards for online content continue to increase
Return on investment of online content is huge
Ensure that images and other content is available to the consumer
Hotels with good content and technology have better look-to-book conversion rates
It’s not about how you do things, it’s about how consumers do things
Content is absolutely king - Embed Link:
One Comment
I found this interview to be most informative and very well presented by Mr. Leutwyler.
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[...] Watch this video interview with Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. for tips on how to increase look-to-book ratios: [...]
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