Posted on Mar 29, 2010 at 9:00 am · by 2

How Not to be Invisible Online

Expert: Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing

Video is such a powerful tool for driving traffic to a hotel or brand’s website and helping convert that traffic to hotel guests, yet a study of New England hotels revealed that only 23% are using video. In this episode, Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing, shares his insight on the factors that are preventing hoteliers from embracing online video as a powerful marketing tool, such as:

- Fear
- Traditional marketing budgets
- Video production costs

    2 Comments

    1. Bradley says:
      March 29, 2010 at 5:19 pm

      Interesting thought… that all hotels should have a video. Interesting but difficult to do with bandwidth issues and total capabilities of hosting and feeding.

      Reply
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