About this Episode
Video is such a powerful tool for driving traffic to a hotel or brand’s website and helping convert that traffic to hotel guests, yet a study of New England hotels revealed that only 23% are using video. In this episode, Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing, shares his insight on the factors that are preventing hoteliers from embracing online video as a powerful marketing tool, such as:
- Fear
- Traditional marketing budgets
- Video production costs
Click for Video Details
- Episode #29
- Posted on March 29, 2010
- Duration: 12:15
- Captions:
study of 215 New England hotels revealed 77% are not using video
blended search: video shows up in organic search results
people are more likely to click on video
consumers are looking for richer visual experiences, particularly video
hotels are not providing rich experiences to guests
hotels not using video are not enhancing their online visibility
there's not much budget allocated to online video in traditional hotel marketing plans
hoteliers need to think less traditionally
fear is one reason hoteliers aren't embracing video
consumers want to see the "real thing"
rich visual content about your hotel and destination can't hurt you
video is an opportunity to tell your story from your viewpoint
video production costs are much lower now
in addition to driving traffic, video helps convert more visitors to bookers
chance of conversion is higher when video shows up in organic search
all hotels can use video to extract value out of online presence - Embed Link:
One Comment
Interesting thought… that all hotels should have a video. Interesting but difficult to do with bandwidth issues and total capabilities of hosting and feeding.
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