How can hotels avoid discounting?

Expert: Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU

 

“Well I think it is all about creating the right value equation for the experience that you are offering. According to a lot of prognosticators in this business D.K Shiftlit in particular, they’re saying that consumers are actually feeling like they are getting a better value for the hotels they are purchasing then they ever have before. So what that really means is they feel that they are underpaying for hotel rooms, and hoteliers are being silly and are not really charging enough for them.”