How can hotel marketers keep up with new trends?
Phillip Wolf answers the question: ” How can hotel marketers keep up with new trends?”
“By 2015 more people will access internet on mobile smart devices than computers. Think about what’s going on, you have mobility, you have internet access, you have a camera and a video, you have a compass, you have a GPS. So if your hotel marketing organization hasn’t said, “how can we exploit the intersection of user generated content, knowing where you are with visualization” then you are just not being good marketers because you are skipping the obvious trends that’s why you need to keep track of trends. ”