VTV Channel - A Vlog focusing on Hotel Merchandising Online

Tips to Maximize the Visual Impact of Your Hotel Page on TripAdvisor

Lorrie — Thu, 19 Jan 2012 17:02:27 +0000

Travel consumers are 150 times more engaged when they see photos and/or videos, naming 2011 year of the video. Visuals equal longer engagement resulting in a higher chance of conversion. In this episode, Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how hoteliers can:

•    Attract more attention on their TripAdvisor page using visuals
•    Use TripAdvisor to enhance their e-commerce activities
•    Extract more value out of their online presence by maximizing their TripAdvisor hotel page

Marketing Strategies that Help You Avoid Discounting

Lorrie — Thu, 20 Oct 2011 17:32:31 +0000

Discounting. Hoteliers do it way too quickly and frequently. But there are ways to avoid discounting when occupancy is down. In this episode with Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor at New York University, you will learn tips on how to:

Stop discounting in the first place
Explain the value-adds that make your hotel worth the price
Make emotional connections with your guests

Travel Consumers are Changing, So Should Your Marketing Strategy

VFM Leonardo — Mon, 22 Aug 2011 18:25:05 +0000

Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies. Watch this episode with Glenn Haussman as he explores:

How have online travel shoppers changed in the past year
What online travel shoppers are looking for today
How hoteliers can adapt their online marketing strategies for success

Guest Sourcing: The Art of Turning Your Guests into Content Producers

VFM Leonardo — Tue, 30 Nov 2010 23:21:43 +0000

Guest Sourcing is the practice of sourcing content from customers in the hospitality industry, as labeled by this episode’s speaker and publisher of Hotel Marketing Strategies Blog, Josiah Mackenzie. Learn how to source content from guests and use it to your advantage.

The Concierge Approach to Content Marketing

VFM Leonardo — Tue, 23 Nov 2010 12:31:47 +0000

Marketers have seen the power of useful content to engage and develop relationships with future customers. Josiah Mackenzie, Publisher of Hotel Marketing Strategies Blog, explains what the concierge approach to content marketing is and how you can benefit from deploying it.

Navigating the New: Significant Surprise

VFM Leonardo — Tue, 16 Nov 2010 12:43:14 +0000

This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. In travel, the swirl of technological and economic chaos enveloping our space is unprecedented. In such an unusual environment, the probability of a significant surprise waiting around the corner increases… daily! Watch this episode to learn how to prepare for and capitalize on the surprises that lie ahead.

Navigating the New: See Me, Hear Me, Touch Me

VFM Leonardo — Mon, 08 Nov 2010 14:07:21 +0000

This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. Today’s marketplace, and the devices we connect with—phones, computers, televisions and even cars—have become predominantly visual and touch-oriented. Sounds, images, graphics and video are challenging words and numbers as the foundation of an array of interfaces. Watch this episode to learn how to meet the consumer’s new standards for content and communication.

The Key to Staying relevant in the New Web

VFM Leonardo — Mon, 01 Nov 2010 18:54:19 +0000

Content has a longer shelf life than an advertising campaign and increases in value over time. This episode featuring Josiah Mackenzie, Publisher of Hotel Marketing Strategies Blog, will explain why hotel marketers need to start thinking like publishers and focus on creating amazing content and distributing it as widely as possible.

Navigating The New:Tapping New Travelers

VFM Leonardo — Mon, 25 Oct 2010 12:36:27 +0000

This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. Despite tough times, millions of travelers (many of them in the Asia Pacific region) are on a quest for sensational experiences. Their search, shop and buy behavior is unique, necessitating tailor-made tools and services. Watch this episode to learn how to capture a piece of this great, global potential.

Navigating The New: Strains on Search

VFM Leonardo — Mon, 18 Oct 2010 19:45:41 +0000

This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. In a bid to protect their brands and realize some revenue online, many publishers are gating their content so Google cannot “see” everything amidst the chaos. This gated content, plus the fact that “normal” SEO tactics do not work well for video, presents new challenges for hoteliers looking to attract quality eyeballs. Watch this episode to learn how to develop effective search strategies.