About this Episode
Although the market for luxury hotels is much smaller now, it is still significant. During the recession, many luxury hotels replaced ‘luxury’ with ‘lifestyle’ in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels.
Watch this episode with Hotel Marketing Consultant, Daniel Edward Craig, to learn more about this emerging trend in the hotel industry.
Click for Video Details
- Episode #37
- Posted on June 9, 2010
- Duration: 12:00
- Captions:
0:00 Emerging Trends in the Hotel Industry - Lifestyle: The New Luxury 1:45 market for luxury hotels decreased due to recession 2:00 luxury market back to where it should be - much smaller, still significant 2:40 lifestyle hotels target specific demographics with shared tastes, preferences, values, income levels 3:00 lifestyle hotels are the next generation of boutique hotels 3:10 chains have lifestyle brands to target specific demographics, often younger 3:40 hotel is an extension of your lifestyle 4:30 soul is an essential part of any hotel 4:50 soul is all of the intangibles of a hotel experience – personality, culture, spirit 5:15 essential to cultivate that soul - comes out of vision, values, mission, staff 5:50 internet makes hotel experience start much sooner 6:20 communicate soul through words, vocabulary, tone 6:30 visuals are a big part of communicating soul 6:40 photos, videos, imagery convey what the hotel is all about 7:00 many hotels are branding themselves as lifestyle hotels 7:50 Fairmont does a great job of implementing eco-friendly practices 8:10 W Hotels is a contemporary lifestyle chain – do it well, one of the first 8:30 Joie de Vivre Hotels associates each hotel with particular magazine 9:00 possibilities are endless as long as there’s a market for them 9:40 Opus Hotel’s Lifestyle Concierge – virtual concierge 10:15 guests choose profile that best fits their lifestyle to get targeted recommendations 11:25 fashion industry has always catered to lifestyle 11:40 car industry sells lifestyle 12:00 airlines segregate individual lifestyles - economy, business, first-class, suites - Embed Link:
3 Comments
Great job Daniel. You are totally on point with your comments.
The hotel world is changing dramatically and quickly. Thank you for bringing everyone’s favorite hotelier – Daniel Edward Craig – to discuss the position of hospitality as it is today! Daniel always seem to have such an accurate pulse on the needs of travelers everywhere.
Thank you!
that was most interesting. thank you.
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