Comments on: eBusiness for Hoteliers – Panacea or Pain? http://vtv.vfmleonardo.com/ebusiness-for-hoteliers-panacea-or-pain/ Wed, 10 Mar 2010 01:57:02 +0000 hourly 1 By: hoteliers - StartTags.com http://vtv.vfmleonardo.com/ebusiness-for-hoteliers-panacea-or-pain/comment-page-1/#comment-329 hoteliers - StartTags.com Tue, 09 Feb 2010 16:09:28 +0000 http://vtv.vfmleonardo.com/?p=423#comment-329 [...] for the hoteliers, ex-hoteliers connection and gathering to improve relations, share the news etc...eBusiness for Hoteliers Panacea or Pain? | VTV Channel - A ...The internet has radically changed how consumers shop for travel. This has had a dramatic impact on [...] [...] for the hoteliers, ex-hoteliers connection and gathering to improve relations, share the news etc…eBusiness for Hoteliers Panacea or Pain? | VTV Channel – A …The internet has radically changed how consumers shop for travel. This has had a dramatic impact on [...]

]]> By: Gavin http://vtv.vfmleonardo.com/ebusiness-for-hoteliers-panacea-or-pain/comment-page-1/#comment-146 Gavin Fri, 18 Dec 2009 14:31:39 +0000 http://vtv.vfmleonardo.com/?p=423#comment-146 I was particularly intersted in the section that dealt with the relationship between hotels and OTA's/TPI's and in particular the fact that many customers are brand-neutral, brand-agnostic or brand-disloyal. It is quite correct that OTA's/TPI's were the originators and developers of online travel booking systems and their revenues are only generated by customers booking via their systems. These days however, as confirmed by the CEO of Expedia, 95% of visitors to those sites are now only researching and learning about hotels and not actually making their purchase. In order to try to re-capture some of those 'lost' 95% customers - or even to prevent a total loss of actual bookers - these OTA's/TPI's are allocating huge budgets to invest in search engine optimisation (SEO) so that their site will always be in the top three on the first page. I think a valid point that could have been made is that hotels will never be able to allocate similar budgets to SEO because of other demands on their finances. This would have reinforced the message that website content on the hotels own website must always be superior. Hotels may never be able to oust the OTA's from the poll-position on search engine results pages, but they can maintain that 95%. By offering a "bookmark this page" option, they could even capture that remaining 5% too ! Best regards Gavin M Smith Hotel General Manager - London UK I was particularly intersted in the section that dealt with the relationship between hotels and OTA’s/TPI’s and in particular the fact that many customers are brand-neutral, brand-agnostic or brand-disloyal.

It is quite correct that OTA’s/TPI’s were the originators and developers of online travel booking systems and their revenues are only generated by customers booking via their systems.

These days however, as confirmed by the CEO of Expedia, 95% of visitors to those sites are now only researching and learning about hotels and not actually making their purchase.

In order to try to re-capture some of those ‘lost’ 95% customers – or even to prevent a total loss of actual bookers – these OTA’s/TPI’s are allocating huge budgets to invest in search engine optimisation (SEO) so that their site will always be in the top three on the first page.

I think a valid point that could have been made is that hotels will never be able to allocate similar budgets to SEO because of other demands on their finances. This would have reinforced the message that website content on the hotels own website must always be superior.

Hotels may never be able to oust the OTA’s from the poll-position on search engine results pages, but they can maintain that 95%.

By offering a “bookmark this page” option, they could even capture that remaining 5% too !

Best regards
Gavin M Smith
Hotel General Manager – London UK

]]> By: Ashok http://vtv.vfmleonardo.com/ebusiness-for-hoteliers-panacea-or-pain/comment-page-1/#comment-150 Ashok Tue, 01 Dec 2009 15:39:21 +0000 http://vtv.vfmleonardo.com/?p=423#comment-150 It was an excellent video presentation. It is very helpful to hotel owners and staff and to learn how to market your product to third-party websites and all search engines. Thank you for sending this e-mail to us. Owner Ashok Parikh It was an excellent video presentation. It is very helpful to hotel owners and staff and to learn how to market your product to third-party websites and all search engines.

Thank you for sending this e-mail to us.

Owner
Ashok Parikh

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