About this Episode
The global recession has had a significant impact on how people research and buy travel online. The economy has made travel more precious and caused travelers to become shoppers. Today’s hotel companies are faced with challenges that were not present at mid-decade.
Watch this episode to learn:
• How the recession impacted how people research and buy travel online
• What you can do to drive demand as the travel market recovers
• Why sales and marketing actions are important to the success of hospitality companies
Click for Video Details
- Episode #44
- Posted on May 25, 2010
- Duration: 11:36
- Captions:
The next upturn will only be realized by those who are already preparing for it
How is the industry recovering so far? what can hoteliers do to prepare for the upturn?
Positive trend with increasing booking results seems to be continuing
Still work to do in terms of average room rates
compared to what we saw in 2008
Average rooms rates will develop slower than the overall number of reservations
Deloitte survey – challenges for hotel companies that were not present at mid-decade
Sales and marketing actions are important to the success of hospitality companies.
How has the recession impacted how people research and buy travel online?
The economy (whether good or bad) makes travel more precious.
Today’s travelers are shoppers.
Many European travelers are moving to online channels too
The trip starts on the day that the traveler lands on the website
Both business and leisure travelers are booking travel differently
Travel suppliers need to have the right tools and functionality to support demand patterns
Hoteliers must recognize what drives customers to stay at their hotels
Know what qualities and interests characterize the travel shopper you are trying to reach
Rich media – meaningful videos and photos
Be on multiple channels – mobile for research and booking
Social media – react to reviews on time
Make relevant content available for different generations of travelers - Embed Link:
6 Comments
very good insight thank you
This episode was indeed fruitful and I must give special thanks to VTV for bringing these videos to us many shoppers looking for the best in media advertising.
Great TIPS!!
Excellent information!
I would really appreciate if you can tell me where can I do more research about and if I you can keep me posted in videos like this.
Kind regards,
Anuar G.
Richard’s comments were very interesting and help re-frame the changes we are seeing in the Hospitality Industry. It is good to get the perspective of someone with his background.
You made an important point regarding understanding consumer expectations and needs. Consumers are changing and hotels need to respond accordingly. Thanks!
One Trackback
[...] Leonardo has launched a new video called Driving Demand in a Recovering Market. In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Richard Wiegmann, [...]