Navigating The New: Disparate Devices and Channels
Expert: Phillip Wolf, President and CEO of PhoCusWright
This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. The first being the long list of new proprietary platforms, social networks, channels and devices that enable travelers to connect and get content in distinctly different ways at every stage of trip planning. Watch this episode to learn how to develop strategies to reach and engage guests on these devices and channels.
Totally agree with his point about metrics. The numbers speaks for themselves. And the take away is what works and what doesn’t. Create, measure, refine, evolve and repeat.
Out of all of this caos, Is there anyway to keep it simple ?
fascinating episode. i particularly liked the idea of the labortory for just development of ideas and gadgets