About this Episode
In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online: page positing on OTAs, content and reviews. This second episode explores how hoteliers can optimize their conversions online using content and reveals that:
- Some travel shoppers avoid hotels without visual and written content
- Professional photos make a dramatic difference for conversions
- A hotel’s visual presence on OTAs and own channels needs to be consistent
Click for Video Details
- Episode #31
- Posted on April 12, 2010
- Duration: 12:15
- Captions:
0:00 How to Optimize Conversions Online
1:25 hoteliers can use content to optimize conversions online
1:45 content is highly influential on hotel booking decisions
2:00 some travel shoppers avoid hotels without visual and written content
2:30 online content is the window to the outside world
3:00 professional photos make a dramatic difference
3:30 travel shoppers need to see the hotel in its best light
4:00 visual content needs to encompass emotion
5:00 visual content impacts bookings
5:25 presence on OTAs and own website needs to be consistent
6:00 hotel name provides context and impacts bookings
6:45 consistency on major OTAs is important
7:45 specialized sites can have slightly different messages
9:00 hotels need to be present on as many OTAs as possible
9:30 30% of people who view a hotel on Expedia will go to website to book
9:50 the more OTAs you are on, the more your sales will increase
10:20 increasing trend: looking on OTAs and booking direct with hotel
11:00 strong visual presentation on OTAs maximizes conversions - Embed Link:
One Comment
Hi Kam, thanks for your comment!
There are many people that are just getting into the e-business side of hotel marketing who benefit tremendously from learning the basics. There are also experienced marketers that want a refresher on the basics from time to time… as we all do. We offer episodes that range from basic to advanced levels so that viewers off all skill levels can benefit.
Is there a particular topic you would like to see us address or participate in? If so, please let us know.
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