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- Episode #47
- Posted on August 20, 2010
- Duration: 10:49
- Captions:
Know what is going on around you?
Know what your competition is up to?
Know what your key sources of business up to?
Find out where the business is going? What rates are they paying?
Know what are they saying about you.
Dont just keep up but actively manage the information.
Manage and react quickly to what's being said about you in social media.
Good intelligence gathering tools available.
If you are not using intelligence, your competitors might be.
Gather data on business from different sources of business coming in to your hotel vs the rest of the market.
Take ownership of collecting intelligence, understanding and acting upon it
Pegasus' Market Vision product enables actionable intelligence
Pegasus and Rubicon have a tool that that enables a forward-thinking view
Problem with historical data - you decide on a rate strategy and promotion then you wait.
With forward-thinking tools, you can look ahead - by monitoring data in real time.
Control the future rather than react to the past.
Knowing what's being said online can help you gain a competitive advantage.
Pegasus uses a tool from Milestone Group to monitor ratings and feedback.
Tools make a seeming overwhelming exercise much more manageable.
Tools that aggregate such intelligence are a smart use of a hotelier's budget.
The investment in such tools is minimal compared to the return on investment.
Pegasus is seeing a lot of interest in this area. - Embed Link:
About this Episode
Do you know what your competitors are up to? How much guests are paying for hotels like yours? What guests are saying about your hotel online? This is just some of the intelligence hoteliers NEED in order to gain a competitive advantage. In this episode, Rick Leutwyler, COO of Pegasus Solutions and President of Pegasus Representation Service, shares his perspectives on how to:
• Take ownership of collecting, understanding and acting upon intelligence
• Make this seemingly overwhelming exercise much more manageable and cost-effective
• Control the future rather than react to the past