Expert: Danielle Valenchis, Transient Sales Manager, North Point Hospitality One way to see ROI from your social media efforts is using your hotel’s financially generated reports. For example, our reports will specifically say “Facebook.com” and you can see the revenue from that website. Or another way is to create a simple excel spreadsheet, and that way [...]

Expert: Daniel Edward Craig, Founder, Reknown Travel Marketing Great service is always as it has been, but what it has done is raised the stakes. So the costs of providing a negative experience are much higher, but so is the value of providing a positive experience. What has changed is we have more channels to manage, [...]

Expert: Josiah Mackenzie – Director of Business Development at ReviewPro.  “Thinking like a publisher, creating amazing content, and distributing it as far as possible. This is really the way you can succeed on the social web today…” Expert: Rupesh Patel – Vice President of ZENique Hotels “We have pretty good online visibility for our hotels [...]

Expert: Josiah Mackenzie, Director of Business Development, ReviewPro   “There is a big opportunity for hotels on the social web today because consumers are using and taking part in public conversations to solicit information and advice from their social networks. People are also leaving 24/7 digital data trails wherever they travel so there is really [...]

Expert: Josiah Mackenzie, Director of Business Development, ReviewPro “If you are operating at an airport hotel, serving business travelers actually increases the importance of real time service in my opinion. These people may be used to interacting with airlines with a 15 minute average Twitter response time. I’ve seen a number of examples of quick [...]

Social media presents many opportunities for hotels to reach travelers and develop ongoing relationships.

Many hoteliers struggle with how to measure their success on social media sites. In this episode, Josiah Mackenzie, Director of Business Development, ReviewPro shares his insights on[...]

Expert: Daniel Edward Craig, Hotel Consultant. Answers the question: “Which social networks are top priorities for hotels?” “I think that their first priority needs to be the review sites. Then if you have time left over maybe some Facebook, Twitter, and Foursquare can be great especially if you’re in an urban area. If you have [...]

A Virtual Roundtable Discussion on Social Media in Hotel Marketing John McAuliffe, VFM Leonardo’s Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story — a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer. Guest Speakers: Jake [...]

Josiah Mackenzie answers the question “How can hotels listen to their guests?” “Listen to them in person, listen to them through the mail, through email, listen through social media, both direct messages and also what people are having conversations about on broader topics such as, your city or your segment in the industry. It is [...]