Expert: Richard Last, founder of JCPenny.com, Board of Directors member for Shop.org and lecturer in Digital Retailing at the University of North Texas I think there are a few lessons from online retailers that would apply to hoteliers as well, and not that most retailers are getting this right yet either but there are some [...]

Expert: Josiah Mackenzie – Director of Business Development at ReviewPro.  “Thinking like a publisher, creating amazing content, and distributing it as far as possible. This is really the way you can succeed on the social web today…” Expert: Rupesh Patel – Vice President of ZENique Hotels “We have pretty good online visibility for our hotels [...]

Richard Wiegmann answers the question, “How do hotels make their stories available are on the web?”  “think about a hotel, there are so many stories to tell, so many good stories. There is a good story about the service, there is a good story about the restaurant, and there is a good story about the [...]

Daniel Edward Craig answers the question: “What is the best way for hotels to tell their stories?” “Essentially you don’t get the opportunity to tell the whole story with social media, particularly with Twitter, you’ve got 140 characters, and you can’t tell the story of your hotel brand. The idea there is really to come [...]

Diana Driscoll answers the question, “How can hotels find their story?” “Take the time to create a story, get your staff together and the sky is the limit! You can be so creative here for example, is your hotel centered around its location, is that what drives people there? Is it the surrounding community or [...]

Expert: Karen Plumb, Commercial Director at TripAdvisor Travel consumers are 150 times more engaged when they see photos and/or videos, naming 2011 year of the video. Visuals equal longer engagement resulting in a higher chance of conversion. In this episode, Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how hoteliers can: •    Attract [...]

Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometris With so many activities that can help drive conversions online, hoteliers need to allocate their budgets to the activities that generate the best results. In this episode, Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and [...]

Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist A hotel stay is inherently experiential from start to finish and, in many cases, the experience begins online. Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist, offers insights on how [...]

Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometrist. Green is not going away and neither are eco-conscious travelers. In fact, 49% of US online bookers say a hotel’s green initiatives are a top priority for them. But photos of your compost and recycling bins are [...]