Expert: Richard Last, founder of JCPenny.com, Board of Directors member for Shop.org and lecturer in Digital Retailing at the University of North Texas I think there are a few lessons from online retailers that would apply to hoteliers as well, and not that most retailers are getting this right yet either but there are some [...]
Has social media changed service in the hotel industry?
Expert: Daniel Edward Craig, Founder, Reknown Travel Marketing Great service is always as it has been, but what it has done is raised the stakes. So the costs of providing a negative experience are much higher, but so is the value of providing a positive experience. What has changed is we have more channels to manage, [...]
Why is visual storytelling so critical for social media success today?
Expert: Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects, WORLDHOTELS As marketers we realize there are various ways to attract consumers. One of the best ways is to provide visual authenticity (as we like to describe is at WORLDHOTELS), to provide the consumer with definite reasons why they would like to [...]
What is the top hotel marketing priority for 2013?
Expert: Josiah Mackenzie – Director of Business Development at ReviewPro. “Thinking like a publisher, creating amazing content, and distributing it as far as possible. This is really the way you can succeed on the social web today…” Expert: Rupesh Patel – Vice President of ZENique Hotels “We have pretty good online visibility for our hotels [...]
How do I make my branded hotels stand out from the crowd?
Expert: Patrick McCarthy, Internet Marketing Manager, Blue Magnet Interactive Marketing & Media “In my experience at Blue Magnet, the two most effective ways of making a branded hotel stand out from a crowd are through social media and standalone websites – also known as local websites. Social media really allows hotels to develop and convey [...]
How can hotels increase their visibility online?
Expert: Daniel Edward Craig, Founder, Reknown Travel Marketing A big part of being found online is content marketing and understanding that online we have two audiences – people and robots. The robots are algorithms. Google runs on algorithms and so does TripAdvisor as well as Facebook. These algorithms decide which content users see and how it [...]
What are three key characteristics of today’s consumer?
Expert: Richard E. Last, Digital Retail Program Coordinator, College of Merchandising, Hospitality and Tourism, University of North Texas “Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms. The idea of doing comparisons through [...]
Making sense of mobile and the multi-screen world
A Dynamic Discussion of How Hotel Marketers Can Keep up with Today’s Mobile Travelers In this Virtual Roundtable, VFM Leonardo President, John McAuliffe is joined by three mobile marketing powerhouses to discuss the rise of the multi-screen world and the impact on the hotel industry. Guest Speakers: • Bill Keen, Director of Mobile Solutions, Intercontinental [...]
How can social media listening help you serve guests and sell?
Expert: Josiah Mackenzie, Director of Business Development, ReviewPro “There is a big opportunity for hotels on the social web today because consumers are using and taking part in public conversations to solicit information and advice from their social networks. People are also leaving 24/7 digital data trails wherever they travel so there is really [...]