Social media presents many opportunities for hotels to reach travelers and develop ongoing relationships.

Many hoteliers struggle with how to measure their success on social media sites. In this episode, Josiah Mackenzie, Director of Business Development, ReviewPro shares his insights on[...]

Expert: Karen Plumb, Commercial Director, EMEA, Tripadvisor for business   Tripadvisor has insight from both travelers and hoteliers. In this episode, Karen Plumb, Commercial Director at Tripadvisor shares her perspective on what hoteliers need to do to meet the demands of travelers.   Watch now to learn: -          What amenities travelers expect from hotels today [...]

Expert: Karen Plumb, Commercial Director at TripAdvisor Reviews are hugely influential for people making travel decisions; 86 per cent of travel consumers are influenced by reviews. Hoteliers are encouraged to engage in customer reviews to connect with travel consumers and enforce positive comments. Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how you [...]

Expert: Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU Discounting. Hoteliers do it way too quickly and frequently. But there are ways to avoid discounting when occupancy is down. In this episode with Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor at New York University, you will learn tips on how to: Stop discounting [...]

Expert: Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies. Watch this episode with Glenn Haussman as he explores: How have online travel shoppers changed in the past year What online travel shoppers are looking for today How hoteliers can adapt their [...]

Expert: Karen Plumb, Commercial Director at TripAdvisor Travel consumers are 150 times more engaged when they see photos and/or videos, naming 2011 year of the video. Visuals equal longer engagement resulting in a higher chance of conversion. In this episode, Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how hoteliers can: •    Attract [...]

Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometris With so many activities that can help drive conversions online, hoteliers need to allocate their budgets to the activities that generate the best results. In this episode, Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and [...]

Expert: Josiah Mackenzie Speaker and publisher of Hotel Marketing Strategies Blog Guest Sourcing is the practice of sourcing content from customers in the hospitality industry, as labeled by this episode’s speaker and publisher of Hotel Marketing Strategies Blog, Josiah Mackenzie. Learn how to source content from guests and use it to your advantage.

Expert: Josiah Mackenzie – Publisher of Hotel Marketing Strategies Blog Marketers have seen the power of useful content to engage and develop relationships with future customers. Josiah Mackenzie, Publisher of Hotel Marketing Strategies Blog, explains what the concierge approach to content marketing is and how you can benefit from deploying it.