Expert: Danielle Valenchis, Transient Sales Manager, North Point Hospitality One way to see ROI from your social media efforts is using your hotel’s financially generated reports. For example, our reports will specifically say “Facebook.com” and you can see the revenue from that website. Or another way is to create a simple excel spreadsheet, and that way [...]

Expert: Frederic Gonzalo, eTourism Marketing and Social Media Consultant, Gonzo Marketing Because more and more people are looking for information on hotels, destinations and attractions on mobile, you need to have a mobile optimized site – could be through responsive web design or through a mobile application. A mistake that some hotels make is they actually [...]

Expert: Frederic Gonzalo, eTourism Marketing and Social Media Consultant, Gonzo Marketing A thing we need to understand is that right now in the world, there are actually more mobile phones in circulation than toothbrushes and we expect by the end of 2013 there will be more mobile circulating than actual people on the planet. And Google [...]

Expert: Danielle Valenchis, Transient Sales Manager, North Point Hospitality You should start your social media strategy by answering the key question, “Why?” Once you’ve answered that, you can decide what type of e-marketing you’d like and which strategies you will use. For example, if you’re looking to just increase your fan base, a contest is great [...]

Expert: Richard Last, founder of JCPenny.com, Board of Directors member for Shop.org and lecturer in Digital Retailing at the University of North Texas I think there are a few lessons from online retailers that would apply to hoteliers as well, and not that most retailers are getting this right yet either but there are some [...]

Expert: Daniel Edward Craig, Founder, Reknown Travel Marketing Great service is always as it has been, but what it has done is raised the stakes. So the costs of providing a negative experience are much higher, but so is the value of providing a positive experience. What has changed is we have more channels to manage, [...]

Expert: Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects, WORLDHOTELS As marketers we realize there are various ways to attract consumers.  One of the best ways is to provide visual authenticity (as we like to describe is at WORLDHOTELS), to provide the consumer with definite reasons why they would like to [...]

Expert: Josiah Mackenzie – Director of Business Development at ReviewPro.  “Thinking like a publisher, creating amazing content, and distributing it as far as possible. This is really the way you can succeed on the social web today…” Expert: Rupesh Patel – Vice President of ZENique Hotels “We have pretty good online visibility for our hotels [...]

Expert: Patrick McCarthy, Internet Marketing Manager, Blue Magnet Interactive Marketing & Media “In my experience at Blue Magnet, the two most effective ways of making a branded hotel stand out from a crowd are through social media and standalone websites – also known as local websites. Social media really allows hotels to develop and convey [...]