Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist A hotel stay is inherently experiential from start to finish and, in many cases, the experience begins online. Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist, offers insights on how [...]

Expert: Phillip Wolf, President and CEO of PhoCusWright This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. The first being the long list of new proprietary platforms, social networks, channels and devices that enable travelers to [...]

Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometrist. Green is not going away and neither are eco-conscious travelers. In fact, 49% of US online bookers say a hotel’s green initiatives are a top priority for them. But photos of your compost and recycling bins are [...]

Expert: Richard Wiegmann, Managing Director of Trust International Online travel shoppers are increasingly content-sensitive. They are shopping for hotels that clearly reflect their personal needs, preferences and perceptions of value. In this episode, Richard Wiegmann, Managing Director of Trust International, shares his perspective on how hoteliers can develop effective content strategies that increase conversions.

A recent Pegasus report revealed that hotel transaction volumes increased by nearly 50% in 2009 from 2008. Yet many hotels saw fewer guests overall and fewer guests who were willing to pay what they paid in 2008. The reasons for this come down to the economy and changes in travel shopper behavior. In this episode, [...]

Although the market for luxury hotels is much smaller now, it is still significant. During the recession, many luxury hotels replaced ‘luxury’ with ‘lifestyle’ in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels. Watch this episode with Hotel Marketing Consultant, Daniel Edward Craig, [...]

Expert: Felix Laboy, President and General Manager at Sabre Hospitality Solutions The next revolution in online hotel marketing will focus on behavioral targeting which enables hoteliers to provide shoppers with more relevant content based on how they get to the site and what look at while they are there. In this episode, Felix Laboy, President [...]

Expert: Felix Laboy, President and General Manager at Sabre Hospitality Solutions Consumers are looking for the right content for the trip they are planning and visit multiple sites before they actually commit to booking. This behavior is driving hoteliers to start delivering more relevant content on more online channels. In this episode with Felix Laboy, [...]

Expert: Tom O’Rourke of O’Rourke Hospitality Marketing People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation. In this episode with Tom O’Rourke of O’Rourke Hospitality Marketing, you will learn: – The roles [...]