Expert: Richard Last, founder of JCPenny.com, Board of Directors member for Shop.org and lecturer in Digital Retailing at the University of North Texas I think there are a few lessons from online retailers that would apply to hoteliers as well, and not that most retailers are getting this right yet either but there are some [...]

Expert: Richard E. Last, Digital Retail Program Coordinator, College of Merchandising, Hospitality and Tourism, University of North Texas “Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms. The idea of doing comparisons through [...]

Expert: Laurence Bernstein, Managing Partner, Protean Strategies “It’s not a question of how the shopping journey has changed for travelers; it’s a question of how hotels can adapt to the change in environment and change in technology and integrate it into each of the six stages [of the shopping journey]. A big instance here is [...]

Expert: Karen Plumb, Commercial Director, EMEA, Tripadvisor for business   Tripadvisor has insight from both travelers and hoteliers. In this episode, Karen Plumb, Commercial Director at Tripadvisor shares her perspective on what hoteliers need to do to meet the demands of travelers.   Watch now to learn: -          What amenities travelers expect from hotels today [...]

Josiah Mackenzie answers the question “How can hotels listen to their guests?” “Listen to them in person, listen to them through the mail, through email, listen through social media, both direct messages and also what people are having conversations about on broader topics such as, your city or your segment in the industry. It is [...]

Expert: Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies. Watch this episode with Glenn Haussman as he explores: How have online travel shoppers changed in the past year What online travel shoppers are looking for today How hoteliers can adapt their [...]

Bonnie Knutson answers the question, ” What does it take for hotels to connect with Gen X and Gen Y travelers?”  “In marketing over time with the social media the way we’ve got it now and with the 24/7 online presence, the brand has lost control of the message. We can put it out there [...]

Expert: Phillip Work, President and CEO of PhoCusWright This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. Today’s marketplace, and the devices we connect with—phones, computers, televisions and even cars—have become predominantly visual and touch-oriented. Sounds, [...]

Expert: Phillip Wolf, President and CEO of PhoCusWright This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. Despite tough times, millions of travelers (many of them in the Asia Pacific region) are on a quest for [...]