So with the increasing importance of the online travel agencies and the dominance they have in the distribution channels online right now, we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website. South West Airlines have been doing it for years, recently Frontier Airlines decided to [...]

Expert: Danielle Valenchis, Transient Sales Manager, North Point Hospitality One way to see ROI from your social media efforts is using your hotel’s financially generated reports. For example, our reports will specifically say “Facebook.com” and you can see the revenue from that website. Or another way is to create a simple excel spreadsheet, and that way [...]

Expert: Dave Kerpen, CEO of Likeable Local Facebook Graph Search is an absolute game changer for hotels. It used to be, if I wanted to search for a hotel, I would go to Google and find deals. Now, I can go to search right on Facebook and find hotels that my own friends like, find [...]

Expert: Danielle Valenchis, Transient Sales Manager, North Point Hospitality You can find content for social media all around you, if you have a creative eye for it. Even the little things like an upcoming holiday decoration, take a picture of it, edit it up and say “Halloween in the hotel is coming,” or something fun. You [...]

Expert: Dave Kerpen, CEO of Likeable Local, www.likeable.com Storytelling has always been an important aspect of the hotel marketing program, but the beautiful thing is unlike the days of old where storytelling meant a TV commercial or a glossy brochure, now you can tell your story using social media. You can tell your story with [...]

 Expert: Bill Keen, Director of Mobile Solutions, InterContinental Hotels Group (IHG) In this special edition Hotel E-Marketing Minute IHG’s director of mobile solutions shares what hotels need to focus their mobile strategies on. Bill answers the following questions: How are mobile devices (smartphones) being used throughout the guest journey? How do smartphone and tablet usage [...]

Expert: Laurence Bernstein, Managing Partner, Protean Strategies “It’s not a question of how the shopping journey has changed for travelers; it’s a question of how hotels can adapt to the change in environment and change in technology and integrate it into each of the six stages [of the shopping journey]. A big instance here is [...]

Scott Wiseman, Director of Search Technology at Taurad. Answers the question: “Should hotels abandon online advertising and SEO for social media?” “Absolutely not, we believe that the people are still looking for your hotels through traditional marketing channels, such as the OTAs, such as Google, Yahoo, and Bing Search. You differently need to keep your [...]

Expert: Dr. Diana Driscoll, LEED AP – Founder of Hotel Rescue & President of Ridgeline Hospitality & Award – winning optometrist  “I think what we all need to do is take that collective deep breath, sit back and look at from a business stand point. Where can our money go that is the most effectively [...]